A Family Restaurant.
A Lesson We Won't Forget.
Before COVID, our family ran a restaurant. It wasn't a chain — it was the kind of place where the owner knows your order, where the food is made with actual care, and where every table matters. It was theirs, built from scratch.
When the pandemic hit and dining rooms closed, delivery became the only lifeline. So they signed up for the platforms everyone was using. DoorDash. Uber Eats. SkipTheDishes. The ones that promised reach and volume and a way to survive.
What they got instead was a slow bleed. Twenty-five percent off every order. Hidden service charges. Delayed payouts. Paid placement fees just to be visible in their own neighbourhood. The platform showed them revenue numbers — but what actually landed in their account told a completely different story.
Watching that happen — watching revenue vanish in real time, order after order — left a mark. The restaurant eventually closed. Not because the food wasn't good. Not because the neighbourhood didn't love them. But because the economics had been rigged against them from the start.
Roadster Eats was built from that moment. With one goal: make sure the people who cook the food, and the people who deliver it, actually get to keep what they earn.