INVEST
Investor Relations · Confidential · Alberta, Canada

The Delivery
Market Is
Broken.
We Fixed It.

Roadster Eats is Alberta's first flat-fee food delivery platform — no commission model, full margin protection for restaurants, and a driver structure that retains talent. We're raising to accelerate our 2025 Alberta launch and establish a defensible market position before national expansion.

$4.2B
Canadian delivery market
30%
Avg. commission taken from restaurants
$0
Commission we take per order
2025
Alberta launch target
Market Opportunity

A $4.2B Market
Ready for Disruption.

The Canadian food delivery market generates over $4.2 billion annually, yet it's controlled by a duopoly — DoorDash and Uber Eats — that charges restaurants 20–30% commission per order. In a 10–15% margin business, that's structurally unsustainable.

The result: independent restaurants are closing. Drivers are underpaid and churning. Customers are paying hidden fees that erode trust. The platforms are extracting value from every participant in the ecosystem simultaneously.

No serious competitor has addressed this with a fundamentally different economic model. Roadster Eats does. Flat fees. Zero commission. Full transparency. It's not a better version of DoorDash — it's a different category of product entirely.

Alberta is the perfect launch market: high restaurant density, strong local identity, and a culture that actively favours businesses that support the community over faceless tech platforms. We've validated this with early restaurant conversations and waitlist signups across Calgary and Edmonton.

$4.2B
Canadian Food Delivery Market
Annual market size, growing at 11% CAGR. Dominated by two US-headquartered platforms with no local accountability.
62%
Restaurant Dissatisfaction Rate
Of Canadian independent restaurant operators report delivery platform fees as a primary threat to viability. Demand for an alternative is explicit and urgent.
3,800+
Independent Restaurants in Target Cities
Calgary and Edmonton combined. Our addressable launch market at $189/month per restaurant partner — before driver subscriptions and customer volume.
12×
Projected Revenue per Restaurant vs. Commission Model
At scale, our predictable flat-fee recurring revenue model produces more stable, forecastable cash flow than commission-dependent platforms.
Why Now

The Window
Is Open.

📉
Platform Trust Is Collapsing
Post-pandemic, restaurant owners and drivers are openly vocal about platform fee abuse. The backlash is public, documented, and growing. Roadster Eats enters a market primed to switch — not just try something new.
🏛
Regulatory Tailwinds
Multiple Canadian cities and provinces have enacted or are considering commission fee caps on delivery platforms. This regulation favours new entrants with already-lean fee structures — and weakens incumbents' primary revenue model.
📍
Local-First Sentiment Is Rising
Consumer preference data from 2023–2025 consistently shows Canadians actively prefer platforms that keep money in local communities. Roadster Eats is built to embody that — not just claim it in marketing copy.
⚙️
Technology Costs Have Collapsed
The infrastructure to build and operate a delivery platform at launch has never been cheaper. We can achieve meaningful market penetration at a fraction of what it cost DoorDash's early competitors — allowing disciplined capital efficiency.
🔁
Recurring Revenue Model
Unlike commission models that fluctuate with order volume, our flat subscription generates predictable monthly recurring revenue from day one. Every restaurant and driver added is a permanent ARR contribution — not a transactional event.
🇨🇦
No Canadian Competitor Has Done This
There is no national Canadian delivery platform operating on a flat-fee subscription model. This is a genuine whitespace opportunity — and Alberta is the right beachhead to prove it before scaling coast to coast.
Traction & Milestones

What We've
Built So Far.

✓
Platform architecture complete. Core restaurant dashboard, driver app, and order routing system built and in testing.
✓
Early restaurant pipeline established. Active conversations with independent restaurant operators across Calgary and Edmonton.
✓
Driver recruitment begun. Pre-registration applications open for Calgary and Edmonton markets.
✓
Consumer waitlist growing. Early access signups from customers in both launch cities without any paid marketing.
✓
Pricing model validated. Restaurant partners consistently confirm $189/month is significantly more viable than commission alternatives.
✓
Brand and go-to-market complete. Full brand identity, multi-page marketing website, and audience-specific landing pages live.
Financial Snapshot — Year 1 Projections
Restaurant partners (end of Y1) 150–250
Monthly restaurant revenue $28K–$47K MRR
Active drivers (end of Y1) 400–700
Driver subscription revenue $10K–$17K MRR
Combined ARR target (Y1) $456K–$768K
Gross margin (subscription only) ~72%
Path to breakeven Q3 / Q4 2026
Projections based on conservative restaurant adoption curves and historical gig driver uptake rates in comparable Canadian markets. Full financial model available under NDA.
Investment Details

The Ask.
The Plan.

We are raising a seed round to fund our Alberta launch, achieve initial market penetration, and build the operational infrastructure needed to begin national expansion in 2026. Capital will be deployed across four focused areas.

Use of Funds
Product & Engineering
35%
Sales & Partner Acquisition
28%
Marketing & Customer Growth
22%
Operations & Infrastructure
15%
Investor Note

We are selectively meeting with investors who understand the Canadian market and see the structural opportunity in challenging commission-based delivery. We are not seeking volume — we are seeking the right partners.

Current Round
Seed Round — Early 2025
Round Type Pre-Series A Seed
Target Raise Disclosed Under NDA
Instrument SAFE / Convertible Note
Min. Cheque Size Disclosed Under NDA
Use of Proceeds Alberta Launch + Ops
Revenue Model SaaS Subscription (MRR)
Stage Pre-Revenue / Pre-Launch
Deck & Financials Available Under NDA
All financial projections, valuation, and investment terms are confidential and available exclusively to qualified investors under a signed NDA. Inquire below to receive access.
The Team

Built By People
Who've Lived This.

F
Founder & CEO
Strategy · Vision · Operations
Founded Roadster Eats after watching a family restaurant close due to delivery platform fee pressure. Brings firsthand understanding of the problem, direct relationships in the Alberta restaurant community, and the conviction to see this through.
T
Technology Partner
Platform · Engineering · Infrastructure
Platform development and technical architecture handled by WildRose Devs, a Calgary-based development team with experience building scalable Alberta-first technology products. Full-stack capability from app to backend.
+
Advisors & Operators
Restaurant · Logistics · Growth
Supported by advisors with hands-on experience in restaurant operations, last-mile logistics, and consumer startup growth in the Canadian market. Details shared with serious investors under NDA.
Investor Inquiry

Request the
Investor Deck.

✦ Confidential Materials

Serious investors
get the full picture.

Submit your details below and we'll arrange a brief intro call. Qualified investors receive access to our full pitch deck, financial model, and supporting materials under a mutual NDA.

✉
📍
Calgary, Alberta · Canada
🔒
All communications treated as confidential
By submitting, you agree that all materials shared are confidential and for qualified investor review only.
✦
Inquiry Received

Thank you for your interest. We'll review your submission and reach out within 2 business days to arrange an introductory conversation.